Fashion Choice Email Marketing Strategy

As a casual and formal womens apparel store catering to the 20 30 age group you are known for offering an exclusive range with great customer service in your area. Having started out as
a way to make a career out of a hobby, most of your current clients are friends and family who are aware of and like your designs.

You want to expand but also retain your special boutique offer of exclusive ranges with great service. This strategy shows how to not only grow your business but also grow your reputation for great customer service!

Identify who is your customer?

Now its time for you to expand your customer base by marketing your line to college students and office goers within a predefined radius around your store.

What is the best thing I can do for that customer?

Remove the monotony from fashion; provide a personal service that matches your exclusive range of affordable designs with the customer.

How are you going to do it?

You are going to create the GlamFam club of your customers. Members of the club will be segmented into categories based on their fashion choices (e.g. Student casual, office smart, office casual, etc), their age group and sizes (regular, large, extra large). Then you can send specific emails to each category that are relevant, welcomed, will be opened and acted upon!

Send an email to your existing customers or invite customers when they come into your shop to join the GlamFam Club and complete the questionnaire. Provide an incentive such as an entry into a monthly draw for those who do so.

Send a direct mail to colleges and offices nearby with the same incentive when they register online as a GlamFam member. To each category send customized offers, fashion tips and walk-in deals that specifically suit those members. You can also tie-up with related industries such as make-up artists or hairdressers in order to cross-promote your brand. For instance, a purchase at your store entitles them to special discount at the salon and vice versa. In addition, cash in on positive word of mouth by offering referral discounts from current customers who bring in new clients.

Dont forget to say Thank You.

Every new member on the database receives a thank you email. Also include a link to a survey where every registration receives a discount on their next purchase at your store.

Suggested survey questions:

How did they hear about your store?

What are their fashion choices – e.g. student casual, office smart, office casual etc?

What size do they typically wear regular, large, extra large?

What age group they belong to?

Birthdays, anniversaries and other times of the year when they typically spend on clothes.

When to communicate with your members?
Become the expert – Send out e-newsletters to the GlamFam member database with tips on the latest trends in fashion as well as topics of general interest such as wardrobe management,
personal shopping, color coordinating your clothes etc. Also use this space to showcase your latest designs and offer a print and bring special deal coupon to convert more database members in to walk-in customers and buyers.

Email exclusive offers one week prior to a special occasion like birthdays or anniversaries, when customers are likely to buy new clothes for themselves.

Send out notices on sales, new stock, run out deals etc.

Create a gift card for members to purchase and give as a gift.

Identify slow times of the year and create special events or deals that are exclusive to your members and will stimulate sales.

How do you measure success?

Conduct 6 monthly surveys of all GlamFam members to assess their level of satisfaction with key criteria like pricing, design range, suitability, etc of your apparel. Incentivize survey completion with a special deal voucher redeemable on a subsequent purchase. In terms of measuring bottom line and turnover growths, compare revenues and customer numbers across like periods over a couple of years to get a feel of where your business is going.

Build Build Build! Continue to build you members by sending regular direct mails to your target market.

What Do You Wear With Ugg Boots

The question is not What to wear with Ugg Boots?, its more like, Is there anything you cant wear with Ugg Boots? This popular style of boot is so versatile and can be worn with just about anything. Few fashion rules apply when you are considering Ugg Boots. Ugg Boots start out by breaking just about every fashion rule you can think of, then creates a whole new set of fashion rules!

Part of what makes Ugg Boots so versatile and popular is having so many styles and colors to choose from, the enormous selection is key. Styles range from super casual classic mid-calf height boots in a natural tan color to the tall, funky, furry pink boots. And, Ugg Boots can come in dyed sheepskin thats any color in your imagination.

Nobody saw this trend coming, and now people wear Ugg Boots to work, out to clubs, at restaurants, on the ski slopes, and on the beach. With any look, Ugg Boots can work. Every type of person is wearing Ugg Boots, too, from men to women to children to celebrities. Anyone can find a great pair of Ugg Boots in their size.

Cant imagine wearing Ugg Boots to the beach? Yes, it sounds crazy, but this is really how these odd-looking woolly wonders really got started as a craze. In the 1970s, Aussie surfers wore the sheepskin boots to keep their feet warm after they got out of the cold surf. Those Australians already knew about the great features of Uggs, and they became an essential part of every surfers gear, just as critical as the surfboard itself. With the onset of global interest in surfing, Ugg Boots just rode that wave, and were soon in the United States, too, gaining popularity. The rest is, well, history.

Because Ugg Boots are made from genuine Australian Merino sheepskin, they can be worn in all types of weather. Although most people think of cold weather when they think about wearing boots, and its true that Uggs will keep you super cozy and warm, the sheepskin allows your feet to breathe and can be worn in warmer temps as well. The natural fibers have a wicking action that draws moisture away from the skin, keeping your feet dry.

Not only are they cozy, but very comfortable, too. Ugg Boots fit like a second skin. And, the comfort is really why people keep wearing them. Whether you prefer tall or short style; boots, clogs or slippers; or anything in between, youll find Ugg Boots to feel great on your feet. With the details that range from tie laces to top-stitching to buckles to snaps, anything goes with Ugg Boots. From ultra-feminine to rugged male, Ugg has the look.

Time to think outside of the regular fashion box and use your imagination. Find some Ugg Boots and start wearing them everywhere. Work, dinner, or just hanging around, Ugg Boots are the answer. You dont have to be a surfer, a shepherd, or a celebrity to enjoy Ugg Bootseverybodys doing it, why not you? And because you can wear them with just about anything, Ugg Boots make a great wardrobe investment.

Mod Fashion Tips Selecting Clothing That’s Right For Your Hourglass Figure

Spring is here, and clothing designers are introducing their newest styles in skirts, dresses, denim jeans, shirts, and halter tops. The mod, hipster, and retro fashion mavens among us tend to covet certain styles. However, to look your best, it’s also essential to select clothing styles that complement your figure.

At first glance, the hourglass figure seems like the embodiment of feminine perfection. Men lust after it and women covet it. Surprisingly, we’ve found that hourglass-shaped ladies can’t wear everything. Too-tight clothes, like leggings and provocative halters, tend to look trampy. Too-big clothes, like baggy sheath dresses and very wide-legged denim jeans, tend to look sloppy. Read on to discover the clothing styles that flatter you, and get hip to the hottest clothing design trends, too.

Dresses

If you have an hourglass figure, play up your curves by selecting clothing with a defined waist. This year, designer Corey Lynn Calter introduced the Raven dress, a sheath, rust-color patterned dress with a slim waist. This dress accents your curves in all the right places without revealing too much flesh. Another flattering dress for your figure is the Duo strapless sailor dress by clothing designer Hype. This grey and magenta swirled sun dress, which features a front tie and side pockets, is perfectly filled out by your pretty figure.

If you’re into A-line styles, add a belt to make a big splash and play up your intriguing lines. For example, the Mod-est dress by Jessie Williams is a short, flirty sheath-style dress with bell sleeves. You can wear this dress as beautifully as your boy-figured sisters if you cinch it with a wide belt at the waist. When buying this dress, opt for solid colors over patterns or stripes to flatter your curves.

Formal wear is tailor made for hourglass figures. However, there are still certain dress styles that suit you better than others. One option we like this year is the Cupra white, strapless gown by Zeto. The black-colored tie-back evens out your figure, and the white, meshy tulle bust accents subtly play up your curves. Pair this long dress with the Lovely Day textured gold high heel shoes by Poetic License.

Pants and Jeans

When selecting pants, opt for cuts that balance your figure and play up your assets. For example, the Electric Blue skinny jeans by Paper Denim feature a higher waist that accents the curve of your hips, and ankle zippers that showcase your bottom half.

If zippers aren’t your style, try the Rose grey straight leg denim jeans by Union. The full-coverage, low-rise waist and minimal pocket detailing play your curves like a melody. Joan Jett-style punk-rock denim jeans scream for cute flats. We like the Night Velvet textured plastic flats by Melissa Plastic Dreams, or the Sadie navy blue ballet flats by Pink Studio.

Flares are always hot, and the hourglass figure can wear many flared styles. The Isabella jeans by Paper Denim feature a mid-rise waist, and bell-bottom legs that create long, dreamy lines. If denim’s a bit too casual for you, slide into a pair of Union Jeans’ flared corduroy pants in navy blue or grey. The soft, stretchy fabric hugs your curves in all the right places. Pair your flares with intriguing shoes, like theMarta square-toe, wooden heel T-strap shoes by Frye, or the Sorbet black leather high heel boots by Chie Mihara.

Tops and tee shirts

Scoop neck tops are beautiful on ample busts. This spring, try the Alice organic cotton racer-back tank top by Velvet Leaf. The modest scoop neck and sailor tie gracefully accent your chest and shoulders. If you prefer fewer details, the Oyashio vest-style, scoop neck tank top by Dagg and Stacey offers a peep of cleavage and creates graceful lines.

Flowing fabrics done right also accent hourglass figures providing your shirt choices aren’t too baggy. The Marcie owl-print swing top by Corey Lynn Calter balances your curves, while the Joni ruffle-neck blouse by Dear Creatures is gently loose throughout, but slim right at the waist to play up your assets.

When in doubt, classic tee shirts are never a bad idea. The young designers at Blood is the New Black have a few things in store for the curvy girl check out their Offering and Fists of Fury tee shirts that feature sleek cuts, sweet cap sleeves, and big, bold printed graphics. If basics are what you need, try the women’s ribbed Beater tank top by Alternative Apparel. The cut draws attention to your neck and arms while hugging your body just right. Grab a few in black, rose, and green so you can mix-and-match your wardrobe.

Happy shopping, girls!

Edge of Urge is a mod, retro, hipster, and boho fashion boutique in Wilmington, NC. The clothing seller offers one-of-a-kind dresses, skirts, tops, tee shirts, denim jeans, and accessories, including brands such as Chie Mihara, Pink Studios Shoes, and the namesake Edge of Urge line. Visit our online boutique to shop 24/7, or to get current store hours.

Slim Fit Suits – Fashion Trend Slim Fit Suits For Men

What are slim fit suits?

Slim-fit is a style in cutting. Unlike most styles which leave a larger fabric allowance, slim fit suits has a more narrow cut, leaving only a 1-23 leeway. This cut creates a more body-contouring, tapered look. In other words, slim fit suits for men is not only for the select few with Hugh Jackman bodies out there – it also works for the general populace of men with regular bodies. It is simply a matter of finding the right fit. Even places such as Mr. Big & Tall have started carrying pants and blazers in slimmer styles.

This slim fit suits trend opens up the appreciation of the male physique, demonstrating that men can primp and look good as well. It is no longer feminine or homosexual for men to pay attention to more fitted clothing.

Style and Cut to look out for:
1. 3 buttons on the jacket/blazer – anymore and youre making a fashion faux pas.
2. Shoulders should be fitted – no 80s shoulder pads. American styles end at the shoulder bone while English styles peak out a little past the shoulders.
3. Most of the new Double Breasted styles you will see in the upcoming season are Kent style, which is the slimmest of the DB cuts. The Kent cut will create a slimming effect to the waist and also add height due to the extension of the longer lapel to the waist (following the traditional English suits).

Traditional:
-traditional contrasts (think black slim fit suits and white, white collared shirt, diagonal lines from tie, horizontal pinstripes)
-thin tie
-thin, subtle pinstripes

Aristocratic:
-suit and shirt is color coordinated (ex. dark plum pinstriped suit, bold purple colored tie that coordinates with suit, light collared shirt with subtle purple hues)

Avant:
-simple
-subtle shades of grey
-add a pointed lapel (not suggested if youre a bit bigger – stick to clean cut lines and subtle horizontal pinstripes to elongate the body)